06 · BOOKSThe founder canon.
Every signal is mapped to a principle from these books - so you know what to do, not just what happened.
0BOOKS·0PRINCIPLES·0LINKED CARDS
BlitzscalingReid Hoffman
Whenaplatformshifts,speedofadoptionbeatsefficiencyofintegration-thefastestfollowerscapturetheshift.
APPLIEDApplied when an AI lab ships a new API: audit your surface area the same week, not the same quarter.
Zero to OnePeter Thiel
Escapecompetitionbyowningasmallmarketcompletelybeforeexpanding-crowdedcategoriescompoundsomeoneelse'smoat.
APPLIEDApplied when 41% of a YC batch builds agent infrastructure: differentiation at the app layer gets cheaper to defend.
The Mom TestRob Fitzpatrick
Askaboutpastbehavior,neveraboutfutureintent-peopleliepolitelyaboutwhattheywouldpayfor.
APPLIEDApplied to pricing discourse: four HN threads are opinions; a 3x rise in usage-based mentions is behavior.
Crossing the ChasmGeoffrey Moore
Theearlymarketandthemainstreambuyfordifferentreasons-thepitchthatwonearlyadopterslosesthepragmatists.
APPLIEDApplied to enterprise AI: eval reports before pilots is the pragmatist buying ritual arriving on schedule.
InspiredMarty Cagan
Fallinlovewiththeproblem,notthesolution-roadmapsshouldchangewhentheevidencedoes.
APPLIEDApplied when a vendor repricing changes your unit economics mid-sprint: re-plan from the problem, not the plan.
The Lean StartupEric Ries
Everyinitiativeisanexperimentwithafalsifiablehypothesis-measurevalidatedlearning,notactivity.
APPLIEDApplied to the pricing shift: run both models on the next cohort and let the conversion delta decide.
The Hard Thing About Hard ThingsBen Horowitz
Inpeacetime,widenthefunnel;inwartime,focuseverythingonthesingleexistentialthreat.
APPLIEDApplied when the agent stack consolidates: treat platform dependency as a wartime question, this week.
7 PowersHamilton Helmer
Durablereturnsneedapower-scaleeconomies,switchingcosts,corneredresource-notjustaheadstart.
APPLIEDApplied to the mega-round era: retention data, not funding totals, shows where switching costs are forming.
Today's news, tomorrow's decision.