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06 · BOOKS

The founder canon.

Every signal is mapped to a principle from these books - so you know what to do, not just what happened.

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Add the books on your desk and your own sources - encrypted on your device, used only to sharpen your feed.

BlitzscalingReid Hoffman
Whenaplatformshifts,speedofadoptionbeatsefficiencyofintegration-thefastestfollowerscapturetheshift.
APPLIEDApplied when an AI lab ships a new API: audit your surface area the same week, not the same quarter.
LINKED SIGNALSSF-0001SF-0008
Zero to OnePeter Thiel
Escapecompetitionbyowningasmallmarketcompletelybeforeexpanding-crowdedcategoriescompoundsomeoneelse'smoat.
APPLIEDApplied when 41% of a YC batch builds agent infrastructure: differentiation at the app layer gets cheaper to defend.
LINKED SIGNALSSF-0006
The Mom TestRob Fitzpatrick
Askaboutpastbehavior,neveraboutfutureintent-peopleliepolitelyaboutwhattheywouldpayfor.
APPLIEDApplied to pricing discourse: four HN threads are opinions; a 3x rise in usage-based mentions is behavior.
LINKED SIGNALSSF-0011
Crossing the ChasmGeoffrey Moore
Theearlymarketandthemainstreambuyfordifferentreasons-thepitchthatwonearlyadopterslosesthepragmatists.
APPLIEDApplied to enterprise AI: eval reports before pilots is the pragmatist buying ritual arriving on schedule.
LINKED SIGNALSSF-0004
InspiredMarty Cagan
Fallinlovewiththeproblem,notthesolution-roadmapsshouldchangewhentheevidencedoes.
APPLIEDApplied when a vendor repricing changes your unit economics mid-sprint: re-plan from the problem, not the plan.
LINKED SIGNALSSF-0008SF-0014
The Lean StartupEric Ries
Everyinitiativeisanexperimentwithafalsifiablehypothesis-measurevalidatedlearning,notactivity.
APPLIEDApplied to the pricing shift: run both models on the next cohort and let the conversion delta decide.
LINKED SIGNALSSF-0011
The Hard Thing About Hard ThingsBen Horowitz
Inpeacetime,widenthefunnel;inwartime,focuseverythingonthesingleexistentialthreat.
APPLIEDApplied when the agent stack consolidates: treat platform dependency as a wartime question, this week.
LINKED SIGNALSSF-0001
7 PowersHamilton Helmer
Durablereturnsneedapower-scaleeconomies,switchingcosts,corneredresource-notjustaheadstart.
APPLIEDApplied to the mega-round era: retention data, not funding totals, shows where switching costs are forming.
LINKED SIGNALSSF-0002SF-0007
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